Black Friday

The 2026 Black Friday sale is your chance to stock up on skincare products, make-up, beauty accessories and hair care and styling products at prices reduced by up to 80 per cent. Don’t wait for a better deal — check out the 2026 Black Friday deals and snap up the must-have beauty products before they’re gone! 

Black Friday beauty deals: how to get ready for your shopping spree

Shopping list: preparing before the promotion begins is a great organisational aid – it allows you to add only those products to your beauty routine that suit your needs. Take stock of the cosmetics that you use every day – cream, serum, cleansing gel, shampoo and hair conditioner. A shopping list helps to curb impulse buying, especially when time pressure leads to choosing random new items. 

When comparing offers, pay attention not only to the price, but also to the volume of the product and the cost per 1 ml or 1 g. Remember that in the case of dermocosmetics the concentration of active ingredients and their effects – moisturising, regenerating, combating skin imperfections or caring for mature skin – are also important.

Filters in beauty shops make it easier to choose by category, brand, skin type and purpose. If you’re looking for the best beauty products for Black Friday 2026, bear in mind that the offers apply to selected products, and their availability may change during the promotion.

Black Friday versus Black Week: how long does the sale last?

Black Friday falls on the Friday after the American Thanksgiving, whilst Black Week extends the sales to the following days. In 2026, the discounts may be rolled out in stages, and some cosmetics, perfumes or make-up products may only be included in the promotion for a limited time.

The absence of a discount at the start of the week doesn’t necessarily mean the deal is over — the product may go on offer later. At the same time, a sold-out bestseller doesn’t always come back into stock. If the price is crossed out, check the lowest price over the last 30 days: the Omnibus Directive requires this to be specified when announcing a price reduction, which makes it easier to assess the actual size of the discount.

Remember that Black Friday is followed by Cyber Monday, when some retailers launch a separate range of offers.

Black Friday beauty deals: how to get ready for your shopping spree

The promotions at the online beauty store cover three product categories: skincare for the face and body, make-up, and hair care 

The range of skincare products includes, amongst other things, creams, serums, toners, face masks, make-up removers, lotions, body butters and scrubs. When choosing active formulations, it is worth comparing the concentration of ingredients, the volume and the intended use, as this will help you better assess their value. 

In the case of make-up, promotions include foundation, concealer, powder, eyeshadow palettes, mascara, lip products and make-up brushes. It is better to stock up on beauty accessories – such as brushes and sponges – than to buy foundation without knowing your skin tone. When it comes to hair care, it’s a good idea to choose shampoos, hair masks, styling products and conditioners suited to your hair type and condition. 

In practice, you can put together a complete skincare routine: cleansing, a serum tailored to your skin’s needs, a moisturiser and SPF. A well-thought-out shopping basket is often more useful than a few random products with the biggest discounts.

Natural and Korean beauty products on Black Friday

The categories that customers are keen to browse during promotions include natural cosmetics and Korean cosmetics, based on a multi-step skincare routine. 

The Korean skincare routine – K-beauty – is based on layered skincare and strengthening the skin barrier. The routine may include double cleansing, an essence, a serum or ampoule, a sheet mask, a cream and sun protection. Also popular are BB creams and enzyme peels. It is best to read reviews of Korean cosmetics alongside the list of ingredients and the description of how the product works. A moisturising, soothing or skin-barrier-supporting product serves a different purpose to an exfoliating cosmetic. 

Natural cosmetics use plant-based ingredients and can boast simple formulas. In this category, you’ll find many Polish brands that focus on natural formulations. When making your choice, it’s worth paying attention to the certificates and labels on the packaging, which confirm the natural origin of the ingredients or the production method. 

Black Week is a good time to try out a new product category without paying the usual price.

Black Friday beauty deals: what’s worth stocking up on

It makes sense to buy cosmetics that you use frequently, with a stable formula and a sufficiently long shelf life. These include shampoos, shower gels, body lotions, hand creams and deodorants. It is also a good idea to buy a larger pack of a product whose effectiveness has already been proven — this makes it easier to work out the savings per 1 ml or 1 g.

Products containing vitamin C, retinol and acids require greater care. Substances that are sensitive to light or air may lose their potency, particularly once opened. The symbol of an open jar indicates how quickly the product should be used up after opening; you will find this PAO (Period After Opening) marking on the packaging.

Store cosmetics in accordance with the manufacturer’s instructions, usually at room temperature, away from light and with the lid tightly closed. When stocking up on colour cosmetics, choose a tried-and-tested shade rather than an experimental one.

Black Friday beauty sets: pre-Christmas shopping

Black Friday falls a few weeks before Christmas, so it’s a good time to choose a gift set without the December rush. In the eZebra online beauty shop you’ll find gift sets for women and men, make-up and skincare sets perfume gift sets, as well as Christmas hampers and Advent calendars.

A beauty set is a versatile gift idea – especially if the products are from the same range and form a cohesive collection. Attractive packaging emphasises the unique nature of the gift. If you don’t know the recipient’s preferences, opt for a set combining different product categories; if you know their favourite brand or fragrance, it’s worth choosing a complete range. Full-size cosmetics are a good choice for tried-and-tested formulas, whilst miniatures allow the recipient to discover and try out new products. 

When choosing a more expensive set, it is worth comparing its price with the value of the individual beauty products and checking their sizes. In the case of Advent calendars, the number of windows does not determine how attractive an offer is – the ratio of miniatures to full-size products is also important. 

It's also worth checking the free delivery conditions. At eZebra, free delivery applies to orders of £50 or more.

FAQ

Which active ingredients are worth looking out for when choosing beauty products on Black Friday? 

When choosing products on offer, it is worth focusing on tried-and-tested ingredients such as vitamin C, ceramides and AHA/BHA acids. You should check the concentrations of the ingredients – for example, 2% salicylic acid in Nacomi Next Level products – to match the intensity of the treatment to your skin’s needs. 

When is the best time to buy your chosen beauty products on Black Friday to get the biggest discounts? 

The biggest discounts of up to 80 per cent usually appear during the peak week of Black Week, although many offers start as early as the beginning of November as part of Black Month. The sale culminates on Cyber Monday (30 November 2026), when the last remaining stock of bestsellers often goes on sale. It’s worth keeping an eye on product availability at the eZebra beauty store, as the most popular items sell out quickly. 

Are Black Friday gift sets better value for money than individual beauty products? 

Brand-name sets usually offer better value per millilitre than products bought separately. You should compare the contents of full-size cosmetics with the miniatures included in the set to assess the set’s true value. This is an ideal solution when putting together Christmas gifts from a wide range of over 30,000 products.