Apply mascara in a zigzag motion from the roots to the tips of your lashes. Then look up and repeat the movement on your lower lashes. Apply a second coat if needed. To extend your mascara's wear, use a mascara primer.

Ingredients: Aqua/Water/Eau, Glyceryl Stearate, Paraffin, Propylene Glycol, Pvp, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Stearic Acid, Vp/Eicosene Copolymer, Polysorbate 20, Arginine, Cera Alba/Beeswax/Cire D'abeille, Caprylic/Capric Triglyceride, Ammonium Acrylates Copolymer, Hydroxyethylcellulose, Phenoxyethanol, Panthenol, Lauroyl Lysine, Ricinus Communis (Castor) Seed Oil, Bis-Stearyl Dimethicone, Sodium Polyacrylate, Nylon-6/12, Tocopheryl Acetate, Nylon-6, Ethylene/Acrylic Acid Copolymer, Alcohol Denat., Styrene/Acrylates Copolymer, Cellulose, Disodium Edta, Disodium Deceth-6 Sulfosuccinate, Ethylhexylglycerin, Stearalkonium Hectorite, Mica, Laureth-30, C11-15 Pareth-40, C11-15 Pareth-7, Propylene Carbonate, Pantolactone, Sodium Dehydroacetate, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Disodium Phosphate, Polysorbate 60, Silica, Tocopherol, Sodium Phosphate, Triethoxycaprylylsilane, [/+/-: CI 77491, CI 77492, CI 77499, CI 77891, CI 77289, CI 77288, CI 77510 CI 77266].

Please note that ingredients lists may vary slightly between batches. For the most up-to-date ingredients, please refer to the product packaging.

Max Factor was known for creating the signature looks of some of cinema’s most famous icons, including Ava Gardner, Jean Harlow and Marlene Dietrich. News of Factor’s work soon spread, and he went on to work with Hollywood’s biggest stars, while also producing his own cosmetics to create a radiant yet natural look on the silver screen. In 1916, he began selling eye shadows and eyebrow pencils.