Apply the lipstick to your lower lip first, starting in the middle and moving towards the corners. Repeat on the upper lip, beginning at the corners and working towards the middle. Apply to clean, dry lips that have been smoothed with an exfoliator.

L’Oréal Paris is one of the world’s best-known cosmetics brands, recognised for its innovative approach to skincare, haircare and make-up. Founded by Eugène Schueller in 1909, it has been a leader in the beauty industry for over a century, with a wide range to suit different needs and features. The brand’s slogan, L’Oréal Paris’s “Because You’re Worth It”, has become a symbol of confidence and celebrating every woman’s natural beauty.

L’Oréal Paris offers skincare, including popular anti-ageing, hydrating and revitalising ranges such as Revitalift, Hydra Genius and Age Perfect. It is also known for high-quality make-up, from True Match foundations and Volume Million Lashes mascaras to Color Riche lipsticks. For haircare, its iconic Elseve and Preference ranges help keep tresses healthy and glossy.

The company continually invests in research and development, creating new formulas and technologies to meet changing trends and consumer expectations. With its commitment to sustainability and innovation, L’Oréal Paris brings science and beauty together, making them accessible to everyone.