Using an applicator, apply the gloss in gentle strokes to the lips from the center toward the corners

It all started in 1907 in France, when Eugène Schneller patented a formula for safely dyeing blonde hair. In 1909, he founded the company, which was renamed L'Oreal only thirty years later. Currently, L'Oreal SA is a cosmetics concern based in Clichy. The L'Oreal group consists of brands of professional, popular, selective and active cosmetics, and the most important among popular brands is L'Oreal Paris.