Apply on the upper and lower eyelids with a brush. Foil, metallic and glossy shadows are best applied wet, and matte - dry. Use a base to enhance the effect and extend its durability.

Max Factor was known for creating a representative image of the most famous cinema icons, such as Ava Gardner, Jean Harlow or Marlena Dietrich. The news about Faktorowicz's endeavors spread quickly and he soon worked with the biggest Hollywood stars. At the same time he was producing his own cosmetics, which allowed him to create a radiant but natural look on the silver screen. In 1916, he started selling eye shadows and eyebrow pencils.