The founder of the famous brand with a huge, world-wide reputation was Gianni Versace, who grew up in the south of Italy. He did this in 1978, and mainly dealt with fashion design. His creations were characterized above all by originality, and the solutions he used surprised everyone. Five years after launching his brand, he began designing accessories, jewelry and everyday objects. He also focused on perfumes, which are still appreciated by many fragrance connoisseurs. He called the first bottle "Gianni Versace", and the composition became one of the most recognizable around the world.