Brush teeth with small, circular movements.

The brand was founded over 200 years ago in the United States. It all started with a small shop on Dutch Street, New York, founded by William Colgate. There he sold basic necessities such as soap, candles and starch. His heirs transformed the store into a large company, whose flagship product was toothpaste. Currently, the brand's offer includes all oral hygiene products, such as toothbrushes, mouthwashes or pastes. The Colgate company is known all over the world.